Ballyhoo

bal·ly·hoo /n. ˈbæliˌhu; v. ˈbæliˌhu, ˌbæliˈhu/ Pronunciation Key - Show Spelled Pronunciation[n. bal-ee-hoo; v. bal-ee-hoo, bal-ee-hoo]

–noun
–plural -hoos, verb, -hooed, -hoo·ing

1.	a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.

2.	clamor or outcry.

3.	a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.

–verb (used with object), verb (used without object)

4.	to advertise or push by ballyhoo.

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[Origin: 1830–40, Americanism; of uncert. orig.]

—Synonyms 1. buildup, hoopla, fanfare; hype.